Rebranding can be scary, especially if you have a good strategy and it is working well enough for you. But the thing with ever changing trends that we see in today’s digital world is just that; if you are not staying at the top of your game, you are bound to lose customers sooner or later. The market is saturated, and customers have a lot of choices. You shouldn’t sleep at the wheel; rather you should be steering your company in the right direction.
So, what is rebranding? In simple terms, rebranding is changing the way your brand looks, feels and what it represents. It is the process of changing a business’ image and reinforce the message that it is moving towards betterment. However, it should not be confused with seasonal rebranding, which is only for a specific time of the year.
Rebranding can do a lot more than just increase sales for a specific time; it can increase engagement, bring in more customers and can even help in their retention. It helps you stand out from your competition. But this has to be done with the right mission in mind. Otherwise, you might end up losing more than just a few customers.
So how do you know it’s time for rebranding?
If your sales are not increasing anymore or rather have started to decrease, or if you see that your competitors have the floor now, or you have lost the interest of your targeted audience, it might be time for you to refresh your branding strategy. Or at least think about reviewing the current one.
Your brand is much more than just your logo, colors or even your tagline. Your brand is a feeling your audience has about your company. Without the audience, you will not have a brand to begin with. Understanding your audience and their needs gives you a better idea on how to rebrand yourself to better connect with them.
Rebranding can also be when you add a new product to your range of products or shift a service to solve a problem in a better way.
5 reasons it might be time to rebrand yourself
Let’s dive into some common reasons why you should even be considering rebranding your business in the first place.
Listed below are 5 most common reasons why you should start thinking about rebranding your business or atleast review if you are connecting with your current audience in the first place.
- You are trying to target a specific audience
- You are introducing a new product or service
- You have decided to give international market a try
- Your company’s vision has changed
- You realize that your brand, in a visual sense, is outdated
1. You are trying to target a specific audience
If you are trying to target everyone, you will end up not targeting anyone at all. In case your brand is more towards the neutral side, it might be the right time to figure out the audience you want to target. Doing some research, you will be able to align your brand to the said audience, so they find you more relatable. Even though this will exclude some people, but this is a small price to pay for long term success.
2. You are introducing a new product
In case you are introducing a new product or a service in 2025, you might also want to consider if it is targeted to the same audience. Or are you trying to market it to a specific audience? Truth is that people change. Their interests change. Brands work the same way. With growth and change, they need to target new audience sometimes. And with new audience, new branding strategy might be in need.
3. You have decided to give international market a try
If so far, you were treading the waters in your local market and have now decided to go international, it might be the time to review your brand. People are not the same every where due to cultural differences. Maybe your brand name or a tagline is taken the wrong way in some parts of the world. It is better to do your research before going worldwide.
4. Your company’s vision has changed
Just like personal growth, sometimes companies also go through changes that warrant a mission change. Maybe 10 years back when you started your company, you might not be so concerned about the environment. But global warming has your socks dropped as well and you want your company policies to be aligned with that. This is just one example. A company’s mission can change for so many reasons. If you are entering 2025 with a new mission, maybe its time you let your audience know about it as well.
5. You realize that your brand, in a visual sense, is outdated
Although we did talk about the fact that your brand is more than just the logos, colors and tagline. But people are more inclined towards a brand that is visually appealing to them. Maybe your packaging needs a change or your store needs a makeover. Understanding how your brand is standing out from the competition, or lagging, is important. With bright colors taking a back seat and more neutral, minimalistic designs getting more common in the past years, maybe you need to update your brand look to connect better with the audience.
Be clear about your purpose for rebranding
At the end of the day, whatever reason you might have for rebranding; you should always conduct your research and know what your purpose is. Without a proper understanding of why you want a new face, you might end up losing the strategy that was working for you in the first place. Understand your targeted audience and take the time to step back and ask yourself questions like: is your company able to relate to your audience?
Are you still confused? Get a free consultation
In case you are still confused about rebranding or need some insight; feel free to reach out to our experts? See how the boring pixels studio can help you rebrand your business. Get in touch with us for a free consultation.