Are you still wondering about the correlation between a good UI/UX and boosting your conversion rate?
Lets start with your personal example; have you ever visited a website that seemed to have an outdated design? Big pictures that take up too much space. Colours that don’t seem to go with the theme? Talking of which, the design doesn’t seem to have one and leave the visitor confused if someone is still behind the scenes operating it at all.
Mostly, potential customers take one look at a website and decide this is just be a scam. You might have a digital presence, but you will not be able to convert your oncoming traffic to conversion if your design leaves your customers asking if they should trust you at all.
First impression of your website and why you should keep your visitors captivated from the start to boost conversion rate
We have all heard; first impression can last a long time. This is true for your online media as well. Your website should aim to captivate the users from the start. The design should be provide quick interactive experiences to the customers. This will leave them happy and get you more sales as well.
A good design improves the conversion rate as well. It is represent of how effective your platform is in terms of encouraging visitors to interact and take action. Be it subscribing to a newsletter, purchasing a product or filling a contact form. Good conversion rates lead to increased sales. A good UI/UX, with even minute adjustments, lead to better interactions. The reason why many online platforms are opting for experts in this domain.
Visual consistency and its impact
Apart from an error free user interface and seamless interaction; another aspect of gaining a visitor’s trust is the user experience. A good website of any other platform not only focuses on the content but also provides users with graphics that are eye catching and retains visitor’s attention. Visual designs like product pictures, infographics and simple banners play a vital role in how the visitor views your brand. Even the smallest of details; like fonts and color choice, can impact customer’s interaction with your site. Designs that are consistent creates a sense of reliability in the visitor and thus boosts conversion rate.
When you look at the Apple’s website; you can see that their minimalistic design compliments their products perfectly. The design corelates with their brand’s value.
As important as the design it, the functionality and features should not be taken lightly either. As an example, take a good navigation bar, your customers will be able to land to the required pages with one click. This will not frustrate the visitor and chances of them staying on the website longer becomes more.
Relationship of UI/UX design with sales
For a strong online presence, you should have a seamless UI/UX as we discussed above. Without it, the visitor will not be able to trust your brand and will likely move to someone else. With so much competition, the need for a better UI/UX has increased just as much. It is one of the paramount elements to connect with your audience which in turn, drives the sales.
User Experience – Interactions
How the visitor interacts with your website is all defined by user experience. Having a great UX is all about creating meaningful and enjoyable experiences for the visitors. This drives the conversion rates as well as decreases the bounce rate of users on your website.
While designing the user interface, you need to keep the following aspects in mind.
- How easy it is for the user to complete a task on your website.
- If your website works well for everyone.
- How easy it is to use and navigate through
- If your website responsive for different devices especially mobiles
- Is the layout engaging enough with thoughtful element placement
Keep in mind, your aim with user experience should be to make the journey for your visitors easy and enjoyable. The element placement and overall consistency of your web pages should be seamless.
User Interface – Engagement
Creating appealing design is crucial for any digital platform. Visitors form an image in their mind within seconds of visiting a website. The user interface is anything that the visitor will interact with on your page. This includes buttons, forms and any icons placed throughout the design. When you’re designing an interface, you should keep the following things in mind.
- The interface is all about the visual appeal. Colors, fonts and even small icons all come together to make a great interface.
- The elements placed on the page should be in harmony. They should create a seamless flow for the visitor.
- There should be interactive elements places strategically throughout the page so user is able to take actions on the webpage. This includes, but not limited to, buttons and links.
- You should use the same style throughout your website for all pages to create consistency in your design.
Having a well-crafted website makes your visitors feel comfortable. It provides a feeling of reliability and satisfaction. Having too flashy a design can leave customers feel overwhelmed and they might find interacting with the webpage complicated.
Registration process, especially for ecommerce websites
In 2024, people abandoning their cart while purchasing online reached to 70%. Many retailers are having issues with users leaving the purchase process. When studied further, it showed that a complicated registration process when purchasing is directly linked to it.
Making the registration process easy and instead of asking the customer to register first, can make this issue better. This goes to show the importance of user-friendly design. Making payments easier, improving page load times and navigation, can boost the user interaction with your website and keep your customers satisfied. This will also help with getting more sales. Because at the end of the day, success is measured in terms of sales and / or money coming in.
Best practices for maximizing sales through UI/UX
We have already discussed how a good UI/UX can help with conversion rates. Here is a breakdown of some of the best practices you can use to stand out from your competitors and boost your sales.
- Registration process: Make sure your registration process is fast and easy. Allow your users to signup using their already registered accounts like google and facebook. This will make it convenient for the visitors and their probability of creating an account with you becomes high.
Product images: If you are selling products, make sure that product images are of good quality giving users enhanced view of their purchase. A study showed that more than 30% people will avoid buying a product that that has bad quality product images.
Visual appeal: Creating visual appealing content and a consistent layout throughout the website will leave a sense of reliability and trust in the visitor.
Customer reviews: Because of the competition, maybe people rely on customer reviews before making a purchase. Make sure you have a customer review section where customer can leave reviews about the product.
CTAs: Make sure your Call to action buttons are visible. This will help visitors interact with your website and boost conversion rates.
Conclusion
Having a great UI/UX is all about putting yourself in the user’s shoes. When you analyze what your visitor is looking for and how to make this journey throughout your webpages seamless and easy, your website will start to shine on its own.
You can regularly perform A/B testing to see how user is interacting and make changes accordingly.
Investing in areas like UI/UX can help create successful websites and attract more long term visitors that are bound to come back to make another purchase again.
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